Achieving a good Google listing requires knowledge, patience, persistence, authority, and sometimes a little bit of luck.
Let me explain...
Users seek out Google because of search relevance. Google attempts
to maintain unbiased and relevant search results by constantly
updating their search algorithms. Search engine optimizers study the
results to gain knowledge of how Google is currently ranking sites.
What does it take to get and maintain a good Google listing?
- Design a site with relevant content. You may wonder, how
does a search engine like Google know if your content is
relevant? Well, if users go to your site from google.com and
then bounce right back to google.com, that information is known
- Optimize the title, description, keywords, and text. If you are
not familiar with title tags and meta tags, you need to hire some
help or do some research. Note that the search engines do not value
the keyword meta tag because in the early days, it was used so much
for hidden keywords. However keyword phrases are still important as
part of the text, title and header tags.
- Be sure that the site is designed for easy navigation, not
only by users, but also by Google's spider.
- Obtain incoming links from related websites. The sites should be
authoritative and ideally, related to your site's theme. In the
early days of Google, link popularity (incoming links) were a major
part of the algorithm. They still are a factor but of less
importance today. You may want to consider obtaining listings in The
Open Directory and the Yahoo Directory.
- Establish social signals. In other words, participate
appropriately in social media websites such as facebook,
twitter, youtube and other similar sites. If your company and
website are popular with users, the search engines will pick up
- If you have a local business, make sure you show up in Google Places and monitor your reviews in sites such as Yelp.
- Consider adwords when you cannot rank on keywords because of
competition. The paid approach may be the only way to get to the
top of the page.
What are some of the recent changes to Google's search results?
- Brand name is increasingly important. If you are a reseller
of a product or an affiliate, chances are good that the original
manufacturer will maintain the higher search engine rankings. If
you are the manufacturer, you have a good chance of keeping top
- Social signals are being monitored and will increasingly be
part of Google's algorithms.
- Because companies can now have more than two listings per
company in the free results, the adwords options may be the only
way to get above the fold in the search results.
Now that we have said what to do, here are some cautions:
- Don not try to manipulate the search engine results with
multiple sites with similar content, they may all be marked as
- Be careful trying to manipulate incoming links. Google
trys to weed out paid links and de-value them.
- Avoid hidden text, doorways, re-directs, and cloaking.
All of these techniques are considered inappropriate and might
get your site penalized by the search engines.
- Don't cover your site with advertisements. If you use
contextual advertising such as adsense, do not try to trick your
users into clicking on ads. Do not try to make money on
arbitrage. Google can and does ban sites that exist simply for
buying and selling clicks.
- Remember that content must be unique, relevant and useful.
Do not try to spin content from other sites and be cautious with
article marketing (content farms).
CM constantly monitors the Google ranking requirements, keeping
on top of current SEO techniques. If you need detailed help with
your Google listings and visibility, contact CM SEO for a quick
evaluation of your site.
Find Search Engine Optimization Resources:
Google Listing Help
It may sound easy but doing all the recommended tasks to improve Google rankings can be a lot of work.
If you would rather focus on your own business and hire a professional to improve search engine rankings,
then give us a call. We would love to help!