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Getting A Good
Google Listing
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Achieving a good Google
listing requires knowledge,
patience, persistence, and
sometimes a little bit of
luck. Let me explain...
Users seek out Google
because of search relevance.
Google attempts to maintain
unbiased and relevant search
results by constantly updating
their search algorithms.
Search engine optimizers study
the results to gain knowledge
of how Google is currently
ranking sites.
What does it take to get
and maintain a good Google
listing?
 | Design a site with
relevant content. |
| Optimize the title,
description, keywords, and
text. |
| Be sure that the site is
designed for easy navigation
not only by users but also by
Google's spider. |
| Obtain incoming links from
related websites. |
| Obtain a listing in
The Open
Directory (free) and the
Yahoo
Directory (paid). Consider
other relevant directories. |
| Check to see what
competitive sites are doing. |
| Monitor results, refine as
needed. |
| Be patient. It may take 60
- 120 days to see results. |
| If it makes economic
sense for your targeted
keywords, consider
using Adwords, which is pay
per click advertising. |
Now that we have said what to
do, here are some cautions:
| Be careful of
inter-linking sites, if you
have multiple sites with
similar content, Google may
drop all but one and it might
not be the one you wanted. |
| If you link exchange
with friends, business
associates, or community,
watch out. Google
invented the Page Rank
system which relies on
incoming links. Now
that everyone has caught on
to it, Google is trying to
change the system to prevent
spam. Unfortunately, the
continual changes sometimes
penalize
legitimate sites. |
| Avoid hidden text, doorways,
re-directs, and cloaking.
These techniques have always
been considered
inappropriate and might get you
penalized by the search
engines. |
For more information directly
from Google,
Webmaster Guidelines.
CM
constantly monitors the Google
ranking requirements, keeping
on top of current SEO
techniques. If you need
detailed help with your Google
listings and visibility -
contact
CM SEO for a quick
evaluation of your site or
visit our
SEO Services page to sign
up now.
Home,
SEO,
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Search Engine Overview,
Search Engine Terms,
SEO Directory,
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Contact,
Portfolio
This page was last updated
January 15, 2008.
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If you are in the SEO
business and want to improve
your site's visibility,
visit our
SEO Directory and
request a link. It will
improve your rankings! |
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Great Reference
Material... |
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How Google and Its
Rivals Rewrote the
Rules of Business
The Search
by John Battelle |
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Google Listing
Help |
| It may sound easy
but doing all the
recommended tasks to
improve Google
rankings can be a
lot of work.
If you would rather
focus on your own
business and hire a
professional to
improve search
engine rank, then
give us a call. We
would love to help!
310.465.1716 |
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