What is a
Search Engine Optimizer?
Maybe you have
seen the terms search engine
optimization, SEO, or search
engine optimizer. What do they
really mean? Google coined
the term search engine optimizer
and their definition is
here. My
definition of search engine
optimization (SEO) is simply designing
a site so that it is as easily
"read" by search engines as it
is by humans. A search
engine optimizer is a consultant
specializing in SEO.
It sounds simple
but it's not always intuitive.
A human visits your site to
either gather some information
or to purchase a product.
A search engine also goes to a
site to gather information. The
search engine then tries to
determine what information on
your site is relevant to a web
surfer. That's the hard part.
The search engine will look at
your title, the words on your
pages, and other sites on the
internet that link to your site
and try to figure out what is
relevant. They use
complicated algorithms for this
and just to keep us on our toes
(and to improve the searches),
the algorithms are constantly
evolving.
A search engine
optimizer is typically a
consultant that specializes in
keeping on top of the search
engine algorithms and optimizing
web sites to perform well in the
searches. A good search
engine optimizer will craft a
plan that is very specific to
your website based on your
specific business and it's
goals. A well designed website
will be supplemented with
appropriate search advertising
(often pay per click) and
appropriate directory listings.
CM SEO would like to
provide you with a quick
evaluation of your website and
outline a professional
optimization program.
Why are you waiting?
Contact
CM SEO now!
Information on search engine
Service Plans is here.
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